To track users who activated a specific option in your app—but exclude those who immediately deactivated it (suggesting it was a mistake)—you can use a funnel with an exclusion step in Mixpanel.
Here’s how you can set this up:
1. Create a Funnel Report:
- Step 1: Track the event when the option is activated (e.g., “Option Activated”).
- Step 2: Track the next desired event (e.g., continued usage, or just use the activation as the only step if you only care about activation).
2. Add an Exclusion Step:
- Use the “Exclude users who did…” feature to add an exclusion step for the “Option Deactivated” event.
- Place this exclusion step between the activation and the next step (or after activation if it’s a single-step funnel).
- This will exclude users who deactivated the option between activation and the next step, or within a specified window, depending on your funnel setup.
This approach ensures that your analysis only includes users who activated the option and did not immediately deactivate it, filtering out accidental activations.
Example:
- Step 1: “Option Activated”
- Exclusion: “Option Deactivated” between Step 1 and Step 2 (or after Step 1 if you only have one step)
You can further refine this by adjusting the funnel window or using property filters if needed.
For more details on exclusion steps in funnels, see the official documentation: Funnels Advanced Concepts: Exclusion Steps
