Understanding 15-Day Conversion Windows in Funnel Analysis

Alex · 2025-06-23T02:09:09.476035+00:00

In funnel analysis, when the conversion window is set to 15 days, does it mean that the conversion is counted if it happens within 15 days from the date of the visit to the service?

Yes, in Mixpanel funnel analysis, when the conversion window is set to 15 days, it means that a user must complete all the defined funnel steps within 15 days from the timestamp of the first step (i.e., the entry event) for the conversion to be counted. The conversion window starts at the first instance of the Step 1 event, and subsequent instances of the same event do not reset the timer. If the user completes the required steps within this 15-day period, the conversion is counted; otherwise, it is not.For example, if a user performs the first funnel event (e.g., a visit to the service) on June 1st, they must complete all subsequent funnel steps by June 16th for the conversion to be included in the funnel report with a 15-day conversion window. If the final step occurs after June 16th, it will not be counted as a conversion for that funnel entry Funnels Advanced Concepts.

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