retention report

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The Retention report in Mixpanel is a powerful tool designed to assess user engagement over a specified period of time. It helps you understand how long users continue to find value in your product and return to use it.Key features of the Retention report include: 1. Retention Curve: This visualization displays retention data as both a line chart and a table, showing how users become inactive over time.2. Measurement Types: You can measure retention in different ways, including: - Retention Rate (percentage of users retained) - Unique Users (absolute number of retained users) - Property Sum (total sum of a property within a window) - Property Average (average of a property sum across users)3. Retention Criteria: You can define retention based on specific events or actions users take, and set the time interval (e.g., daily, weekly, monthly).4. Frequency View: This allows you to see how frequently users return to use your product or service.5. Filters and Breakdowns: You can apply filters to focus on specific user segments and break down results by various properties or cohorts.To build a Retention report, you typically follow these steps: 1. Define your Retention Behavior 2. Choose your Measurement 3. Apply Filters (if needed) 4. Add Breakdowns (if desired) 5. Select a VisualizationThe Retention report can help answer questions like: - What percentage of users are still active after a certain period? - How has retention changed over time? - Which user segments have the best retention?For more detailed information, you can refer to the Mixpanel Docs on Retention.

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