kapa.ai any recomendation to make the Naming rule?
Based on the knowledge sources, here are recommendations for creating naming rules in Mixpanel:
Event Naming Conventions
1. Use consistent case format: Mixpanel is case-sensitive, so sign_up_completed
and Sign_Up_Completed
are considered different events. Snake_case (lowercase with underscores) is generally recommended as it's more robust, especially if you plan to export data to warehouses later. Creating a Tracking Plan2. Follow (Object) (Verb) format: Name events using the pattern of what was acted upon followed by the action, such as song_played
or page_viewed
. Events: Capture behaviors and actions3. Avoid dynamic naming: Don't create event names with changing values like Purchase (11-01-2019)
. Instead, create a static event name (Purchase
) and use properties to capture dynamic values. Events: Capture behaviors and actions4. Balance granularity: Events should be neither too broad nor too specific. For example, instead of tracking Add Shirt to Cart
, Add Hoodie to Cart
, etc., track a single Add to Cart
event with an Item
property. Events: Capture behaviors and actions
Property Naming Best Practices
1. Maintain consistency: Use the same naming convention across all properties.2. Avoid abbreviations and jargon: Use clear, understandable names that anyone in your organization can understand. Creating a Tracking Plan3. Avoid prefixes: Don't use mp_
and $
prefixes in your custom property names. Creating a Tracking Plan4. Be consistent with property values: Ensure values like "Premium" vs. "premium" are standardized. Creating a Tracking Plan
Documentation and Governance
1. Create a tracking plan: Document your events and properties in a shared tracking plan that serves as a living document. Creating a Tracking Plan2. Use Data Standards feature: Enterprise customers can use the Data Standards feature to enforce naming conventions (snake_case, camelCase) and other metadata requirements. Data Standards: Keep Your Data Clean and Consistent3. Maintain consistency across tools: Use the same naming conventions across all your analytics and optimization tools to avoid confusion. Product analytics improves patient experienceFollowing these naming conventions will help ensure your Mixpanel implementation remains clean, consistent, and easy to use for everyone in your organization.
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