Creating a Funnel with Multiple Conversion Events: How to Guide
Is it possible to create a funnel with the same start event but that converts with either two other events?
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Yes, it is possible to create a funnel in Mixpanel with the same start event but that converts with either of two other events. This can be achieved using custom events in Mixpanel.According to the Mixpanel documentation on Custom Events, you can create a custom event that combines multiple events. This feature allows you to merge two events into a single event, which can then be used in your funnel analysis.Here's how you can do it: 1. Create a custom event that combines the two conversion events you're interested in. 2. Use this custom event as the conversion step in your funnel.The documentation provides an example that illustrates this concept: "Imagine your business has two ways for users to track ads: they can convert from ad, or simply view it. You represent each of these actions with Mixpanel events named "Ad Conversion" and "Ad Impression," respectively. Later, you decide that you want to setup a funnel to track how many users are seeing any ads at all. So what do you do?You can create a custom event containing "Ad Conversion" and "Ad Impression," and then save it as "Watch Ads." Now you can use the "Watch Ads" custom event as a funnel step just like a regular event. Then, any time a user performs an "Ad Conversion" or "Ad Impression" action, they'll be included in that step."This approach allows you to create a funnel where users start with one event and convert by performing either of two other events.To create a custom event, follow these steps: 1. Expand the Event dropdown in either an Insights, Funnels or Retention report. 2. Select the plus button to the right of the search bar. 3. Select the events and properties you'd like to include. 4. Name your custom event, and click Save.By using this method, you can effectively create a funnel that starts with one event and converts with either of two other events.
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