Comparing DAU, MAU, Sign-ups, and Application Counts in Mixpanel
How can I compare last year’s DAU, MAU, sign-up count, and application count for the same period in Mixpanel?
How can I compare last year’s DAU, MAU, sign-up count, and application count for the same period in Mixpanel?
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To compare last year's DAU, MAU, sign-up count, and application count for the same period in Mixpanel, you can use the Insights report with time period comparisons. Here's how you can do it: 1. Create a new Insights report. 2. Add the events or metrics you want to compare (DAU, MAU, sign-up event, and application event). 3. For DAU and MAU, use the "Unique Users" measurement and select the appropriate option (DAU or MAU) from the advanced settings. 4. For sign-up and application counts, use the "Total Events" or "Unique Users" measurement, depending on whether you want to count total occurrences or unique users. 5. Set your desired time range for the current period. 6. Click on the "Compare to past" button at the top of your Insights graph. 7. Select "Previous year" as the comparison period.This will show you the metrics for the current period alongside the same period from the previous year, allowing you to compare them directly.For more detailed information on time period comparisons in Insights, you can refer to the Mixpanel Docs on Insights Advanced features.If you want to see the percentage change between the two periods, you can use the "Percent Change over Baseline" option, as mentioned in the Mixpanel Docs on Comparisons.Remember that DAU and MAU are calculated differently: - DAU counts users who performed the specified event within the last 24 hours. - MAU counts users who performed the specified event within the last 30 days.Make sure to define your "active user" criteria appropriately for your DAU and MAU calculations.
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