how do I calculate drop off rate at a screen in Mixpanel
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To calculate the drop-off rate at a specific screen (or step) in Mixpanel, you should use the Funnels report. Here’s how you can approach it: 1. Build a Funnel Report: - Define a funnel with each step representing a key event, such as viewing specific screens in your app. - For example, Step 1: "Screen A Viewed", Step 2: "Screen B Viewed".2. Interpret Drop-off: - The drop-off rate at a screen is the percentage of users who performed the previous step but did not proceed to the next step. - In the funnel visualization, Mixpanel will show you the number (and percentage) of users who moved from one step to the next, as well as those who dropped off at each step.3. View Drop-off in the Report: - The funnel report will display the conversion rate between steps and highlight where users are dropping off. - For example, if 1,000 users viewed Screen A and only 600 viewed Screen B, the drop-off rate at Screen A is 40% (i.e., 400 users did not proceed to Screen B).4. Analyze Further: - You can break down the funnel by user properties or event properties to see if certain segments have higher drop-off rates. - You can also use the "View as Flow" feature to see what users did instead of proceeding to the next step, helping you understand their behavior after dropping off Funnels Overview, View as Flow.Summary: - Use a Funnels report to define the sequence of screens. - The drop-off rate at a screen is calculated as the percentage of users who do not proceed to the next step. - Mixpanel visualizes this automatically in the funnel report, and you can further analyze drop-off behavior using breakdowns and flows.For more details, see the Funnels documentation.
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