Hey folks, I would like to count unique users per day who converted through a funnel. Is this possible?
Yes, this is possible in Mixpanel, though there's an important nuance depending on how you approach it.
Option 1: Funnels Report โ Line Chart (by Day)
In the Funnels report, if you use the line chart visualization with a daily time interval, Mixpanel runs a separate funnel for each day in your date range. This means a user can enter and be counted on multiple days. [Funnels FAQ]
Measurement to use: Set the measurement to Unique Users (with the Uniques counting method) and select the final step (or "All Steps") to measure conversions. [Counting Methods]
This gives you a daily view of unique users who converted, where each day's funnel is independent.
Option 2: Funnels Report โ Table with Day Breakdown
Alternatively, you can use the Table visualization with a day breakdown. However, note that this runs a single funnel across the full date range and then segments results by day โ so each user is only counted once overall. [Funnels FAQ]
Option 3: Insights Report with Funnel Behavior
You can also use the Insights report and add a Funnel Behavior metric. This allows you to measure funnel conversion over time with a line chart, giving you a daily breakdown of unique users who converted. [Insights Basic Features]
In summary: The line chart in the Funnels report (set to Unique Users measurement, daily interval) is likely the most direct way to see unique converters per day. Just keep in mind that the line chart and the table breakdown calculate this differently, so choose the one that best fits your analytical need.
โน๏ธย Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
