How many years data does Mixpanel keep?

Hi Bradley A., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋

Mixpanel's data retention policy varies depending on the type of data and plan. Here's a summary based on the provided knowledge sources: 1. For event data: - Events are automatically deleted after 5 years on an ongoing basis from all projects, as stated in the GDPR Compliance document.2. For user profile data: - User data is retained indefinitely by default. However, customers can delete profiles using the Engage API, as mentioned in the GDPR Compliance document.3. For Session Replay data: - Mixpanel retains Session Replays for 30 days from the date of ingestion, according to the Session Replay Privacy Controls document.4. For historical data analysis: - Mixpanel offers five years of historical data on all plans for free, as stated in the Mixpanel vs Google Analytics 4 blog post.It's important to note that custom data retention windows can be set for user data by sending regular deletion requests to the Engage API. For more specific questions about setting custom data retention windows, Mixpanel recommends contacting their support team.

ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.