Understanding Funnel Behavior Before Optimized Reentry Feature
how did funnels work by before the release of the feature “Optimized Reentry”? couldn’t a user enter the funnel more than once?
how did funnels work by before the release of the feature “Optimized Reentry”? couldn’t a user enter the funnel more than once?
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Based on the knowledge sources, I can explain how funnels worked before the "Optimized Re-entry" feature was introduced.Before Optimized Re-entry, users could indeed enter a funnel more than once, but with important limitations depending on the counting method used: 1. With the Uniques counting method, users would enter the funnel only the first time they performed Step 1 in the selected time period. When a breakdown was applied, they could enter up to once per segment. Funnels Advanced Concepts2. With the Totals counting method, users could re-enter a funnel, but only after they had exited their previous attempt. Users would exit a funnel in three ways: successful conversion through the funnel, timing out of the conversion window, or tracking an exclusion step. Funnels Advanced Concepts3. With the Sessions counting method, users could enter the funnel in each session that qualified. Funnels Advanced ConceptsThe key difference with the default mode (before Optimized Re-entry) was that if a user performed Step 1 again while their previous funnel entry was still active (within the conversion window), that second occurrence would be ignored. The system would only evaluate the first funnel entry.For example, in a scenario with funnel steps A → B and an event stream of A → A' → (Conversion Window for A Ends) → B, the default mode would only evaluate the first funnel entry (A), which did not convert. The second occurrence of A (A') would be ignored because it took place while the funnel entry triggered by A was still active. Funnels Advanced ConceptsThe Optimized Re-entry feature changed this by actively evaluating all funnel entry attempts, even if the user's previous funnel was still in progress, which helps capture potential conversions from subsequent entries and maximizes total conversions.
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