Understanding Filter and Breakdown by Step in Funnels
within funnels, what does the filter and breakdown by step do? when would i use it?
within funnels, what does the filter and breakdown by step do? when would i use it?
In Mixpanel Funnels, filters and breakdowns by step are powerful tools to refine and segment your analysis:
Filter by Step
- What it does: Filtering by step (also called inline filtering) lets you apply event or user property filters to specific steps in your funnel. This means you can restrict which events qualify for each step based on properties (e.g., only include "Add to Cart" events from users on iOS). - When to use it: Use step-level filters when you want to analyze how users with certain attributes or behaviors progress through specific parts of your funnel. For example, you might want to see conversion rates only for users who viewed an item on Safari, or only for purchases above a certain amount. - How it works: Inline filters are applied before the funnel calculation, so only events matching the filter criteria are considered for that step. This adds granularity and specificity to your conversion analysis. If you filter a step by a property, only events with that property value are included for that step in the funnel calculation Filters in Funnels.
Breakdown by Step
- What it does: Breakdowns segment your funnel results by a property or cohort, allowing you to see how different groups perform at each step. You can choose which step’s property value to use for the breakdown (e.g., breakdown by "item" at Step 1 or Step 3). - When to use it: Use breakdowns to compare conversion rates or drop-offs across different segments, such as device type, marketing channel, or user cohort. This helps you identify which groups are performing better or worse and where optimizations are needed. - How it works: The breakdown segment value is determined by the selected step’s property attribution. For example, if you break down by "item" at Step 1, the funnel will segment users based on the value of "item" when they first enter the funnel. Users can appear in multiple segments if they qualify for more than one (e.g., if they browse multiple items) Breakdowns in Funnels.In summary: - Use filters by step to narrow down which events/users are included at each funnel step. - Use breakdowns by step to segment and compare funnel performance across different property values or cohorts at a specific step.These tools help you dig deeper into your data, uncovering insights about specific user behaviors and segments within your funnel Breakdowns vs. Filters video.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.