Understanding Mixpanel's Gender Property Value Changes and Retention | Mixpanel Community

Understanding Mixpanel's Gender Property Value Changes and Retention

We are integrating Mixpanel via the Data Warehouse Connector. For example, if we change the values of the gender property from "Male" and "Female" to "M" and "F", is it correct to understand that "Male" and "Female" will continue to appear as values for the gender property for 30 days after such data is no longer received, and will no longer be displayed after that?

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kapa.ai
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Hi Natsuki I., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
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kapa.ai
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Based on the knowledge sources provided, there is no explicit information stating that old property values (such as "Male" and "Female" for the gender property) will automatically disappear or stop being displayed after 30 days once you stop sending them via the Data Warehouse Connector.The 30-day retention period mentioned in the documentation specifically applies to Session Replay data, not to event or profile property values synced from your warehouse. For user and event data, Mixpanel retains events for 5 years and user profile data indefinitely, unless you explicitly delete or overwrite them. When you update a property value (e.g., change "Male" to "M"), the new value will be reflected in the user profile or event data according to your sync mode (Mirror or Append), but there is no automatic 30-day window after which old values are purged from the system unless you take action to remove or overwrite them.If you are using Profile History, Mixpanel can track changes to profile properties over time, allowing you to analyze historical values as well as current ones. This means that even after you update the property, historical values may still be accessible for analysis, depending on your configuration and reporting needs. There is no mention of a 30-day window for property value visibility in this context either Importing Historical Profile Values, Mirror: Product analytics on your warehouse data.In summary: The 30-day retention period does not apply to property values like "Male" and "Female" in your example. Those values will persist in Mixpanel until they are overwritten or deleted, not automatically removed after 30 days. If you need to ensure that only the new values ("M" and "F") are visible, you should update or overwrite all relevant records in your warehouse and sync those changes to Mixpanel using the Mirror mode.
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