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Measuring Revenue per Exposure with New Experiment Features | Mixpanel Community

Measuring Revenue per Exposure with New Experiment Features

·Nov 10, 2025 12:50 PM·

how can we measure revenue per exposure with the new experiments functionality? I am trying to do average per user of sum(cash), but it seems it only counts users who purchased, instead of everyone who did experiment started

2 comments

· Sorted by Oldest

kapa.ai
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Hi Elena M., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
APP
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To measure "revenue per exposure" in Mixpanel Experiments, you want to calculate the average revenue (e.g., sum of a property like cash) per user who was exposed to the experiment, not just those who made a purchase.How Mixpanel Calculates Group Rate for Value Metrics:If You’re Seeing Only Purchasers Counted:Key Points:References: - How do you read lift? - Experiments Reference: Supported Metrics & Calculation Details
If you need to further diagnose or customize the analysis, you can click "Analyze" on a metric in the Experiments report to open a standard Insights report with the experiment breakdown applied, allowing you to verify how users are being counted Diagnosing experiments further in regular Mixpanel reports.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.