kapa.ai How can I create a table report that shows a cohort of users who registered within 7 days but did not make a transaction?
Here's how you can create this analysis in Mixpanel:
Step 1: Create the Cohort
First, build a cohort for users who registered within 7 days but did not make a transaction:
Go to the Users page in Mixpanel.
Click Add Filter and set the following conditions:
Did Sign Up (or your registration event) in the last 7 days
Did not do Transaction (or your purchase/transaction event) in the last 7 days
Use the AND operator to combine both conditions.
Save and name your cohort (e.g., "Registered, No Transaction – Last 7 Days").
Step 2: Use the Cohort in a Report
Once the cohort is saved, you can use it in an Insights report to display it as a table:
Go to Insights.
In the Events and Cohorts menu, select your saved cohort.
Change the visualization to Table using the chart type selector.
Optionally, add breakdowns (e.g., by country, device, or marketing source) to get more granular data.
Tips
You can also filter any existing report by this cohort using the global Filter button, which will restrict the entire report to only users in that cohort. [Report filters]
The cohort is reusable — once saved, you can apply it across Funnels, Retention, and other reports without recreating it.
Cohorts are private by default but can be shared with your team. [Managing cohorts]
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
