Creating a Funnel Report to Track Events A and B in 14 Days
I want to identify users that did event A, then did event B within 7 days, and then repeated event B in the following week (8-14 days). Is this possible with a funnel report, and if so how?
I want to identify users that did event A, then did event B within 7 days, and then repeated event B in the following week (8-14 days). Is this possible with a funnel report, and if so how?
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Yes, it is possible to track this sequence of events using Mixpanel's Funnels. Here's how you can set it up: 1. Create a new funnel report. 2. Add Event A as the first step in your funnel. 3. Add Event B as the second step in your funnel. 4. Set the conversion window to 7 days. This means that users have 7 days to complete Event B after doing Event A to be counted as a conversion. 5. Add Event B again as the third step in your funnel. 6. Set the conversion window for this step to 7 days as well. This means that users have another 7 days to repeat Event B after the first occurrence of Event B.By default, funnels in Mixpanel are based on a specific order, meaning that users must complete each of the funnel steps in the order laid out to be counted as a conversion. In your case, Event A must be completed before Event B, which must be completed before the second occurrence of Event B.Please note that users can engage in other actions in between funnel steps - including additional occurrences of the actions listed as funnels steps - but they will only be counted as converted if they complete all the funnel steps in order.For more information, you can refer to the Mixpanel documentation on Funnels.
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I apologize for the confusion. You're correct. In Mixpanel, the Conversion Window is applied to the entire funnel, not to individual steps. This means that once a user enters the funnel by performing the first event, they have a set amount of time (the Conversion Window) to complete all the steps in the funnel.In your case, you would set the Conversion Window to 14 days. This means that users have 14 days to complete Event A, the first occurrence of Event B, and the second occurrence of Event B.However, please note that this setup does not strictly enforce the condition that the second occurrence of Event B must happen in the second week (8-14 days). It only ensures that all events happen within a 14-day period.For more detailed analysis, you might need to use other features or tools in Mixpanel. For example, you could use Mixpanel's Cohort analysis to group users who did Event A and then did Event B within 7 days, and then analyze this group separately.For more information, you can refer to the Mixpanel documentation on Funnels and Conversion Window.
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