Comparing Free vs Growth Plan Limits on kapa.ai
kapa.ai Am I somehow limited on the free plan vs the growth plan? For example can I calculate an over 60 day average for a certain event or metric on the free plan?
kapa.ai Am I somehow limited on the free plan vs the growth plan? For example can I calculate an over 60 day average for a certain event or metric on the free plan?
Yes, there are some limitations on the Mixpanel Free plan compared to the Growth plan.Key limitations of the Free plan:Regarding calculating an average over 60 days:Summary: You can calculate rolling averages for events or metrics over custom time windows in Insights on the Free plan, but Retention reports are limited to 60 days for daily intervals. The main differences between Free and Growth plans are in feature access (e.g., saved formulas, advanced analytics, and higher event limits), not in the ability to calculate rolling averages over longer periods in Insights. If you need to save formulas or use advanced features, you would need to upgrade to the Growth plan.
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On the Mixpanel Free plan, you cannot use the "custom properties" feature. This means you are unable to create new properties on the fly by combining or transforming existing event or user properties using formulas within the Mixpanel UI. This feature is available only on the Growth and Enterprise plans.**Examples of custom properties:**- Grouping Marketing Channels: Combine multiple UTM sources (e.g., Facebook, Instagram, Twitter) into a single "Social" channel property. - Mathematical Computation: Calculate a "total price" property by multiplying "price" and "quantity" properties. - Date Calculations: Compute the number of days between two date properties, such as "days since registration." - String Manipulation: Extract the domain from an email address property. - Comparisons: Create a property that checks if a user's country at signup matches their current country.You can find more details and examples in the Custom Properties documentation. The documentation also confirms that this feature is not available on the Free plan, but is included in Growth and Enterprise plans How Mixpanel Pricing Works.If you are on the Free plan, you will not be able to use these types of custom property calculations in your reports.
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Yes, if you track a property like "total price" directly as part of your event data (i.e., you send it from your application when the event is recorded), you can fully use and analyze that property on the Free plan. The limitation on the Free plan is specifically about creating new custom properties within the Mixpanel UI using formulas. There is no restriction on using properties that are already included in your tracked events—you can filter, break down, and analyze by any property you send with your events on the Free plan What is Mixpanel? Events and Properties.So, as long as "total price" is tracked as an event property, you can use it in your reports without any issues on the Free plan.
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Yes, Mixpanel customer (user) profile tracking is included in the Free plan. You can create and update user profiles, associate user properties (such as name, email, or demographic information), and use these profiles to enrich your event data and perform user-level analysis. The Free plan allows you to explore user profiles, filter users, and create cohorts based on user properties or behaviors Users: Explore your user base in Mixpanel User Profile: Demographic attributes for your users.However, some advanced features related to user profiles—such as permissions, classified data, or certain types of custom properties—may require a paid plan. But the core functionality of tracking and analyzing user profiles is available on the Free plan.
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