Setting Up Company Accounts for B2B Customer Usage Monitoring
kapa.ai we're on the startup plan, how to create companies so that we can monitor our b2b customer usage as a company rather than individuals
To monitor your B2B customer usage at the company level rather than individual level, you'll need to use Mixpanel's Group Analytics feature, which is included in the Startup plan.The Startup plan includes all add-on packages, including Group Analytics, as mentioned here:
"As part of the new startup program, the Startup plan includes all of Mixpanel's core reports as well as advanced reporting such as Signal and Experiments. Additionally, all of our add-on packages are automatically provisioned, such as: Group Analytics..." Mixpanel for Startups Q&AHere's how to set up company-level analytics: 1. Implement Group Analytics: You'll need to send your events with the key of the group they belong to. This allows you to analyze data at the company/account level instead of just the user level.2. Define your group identifier: This could be a company ID, account ID, or any other value that uniquely identifies your B2B customers.3. Track events with group identifiers: When implementing, you'll need to include the group identifier with your events. Note that Group Analytics "can't be implemented retroactively for already ingested events."Once implemented, you'll be able to:
- View company profiles with auto-generated reports - Track activation metrics like "accounts with more than X active users" - Compare behavior across different companies - Monitor account health and identify churn risksAs mentioned in the documentation:
"Group Analytics allows behavioral analysis from a business or group level, as opposed to an individual level. You can answer questions such as: What companies are engaging the most with a product?" Group Analytics DocumentationFor B2B companies specifically, this enables you to understand account health and activation metrics derived from user activity, which is crucial for monitoring customer usage and predicting renewals.Note that implementation requires technical setup, as you need to send events with the appropriate group keys. The documentation states that "implementing this feature is not trivial," so you may want to consult with your development team.
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