Tracking Notification Click-Through Rate in Insights: Formula Guide

ReCat · 2025-01-30T21:44:17.888Z

how do i track notification click through rate, i want it to be in Insights using formula; how do i type divide in the formula

To track notification click-through rate in Mixpanel Insights using a formula, you can use the division operator ("/") in the formula. Here's how you can set it up: 1. In Insights, add two metrics: - One for notification sends - One for notification clicks2. Click on the "Metrics" button, then select "Formula" to create a new formula.3. In the formula editor, you can use the division operator ("/") to calculate the click-through rate. The formula would look something like this: B / A Where A represents notification sends and B represents notification clicks.4. You can rename the formula to something like "Notification CTR" for clarity.The division operator ("/") is used to perform division in Mixpanel formulas, as mentioned in the Custom Properties documentation.Remember that you can also multiply the result by 100 to display it as a percentage: (B / A) * 100This will give you the notification click-through rate as a percentage in your Insights report.

kapa.ai is still learning and improving, please let me know how I did by reacting below.

ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.

2 comments