Creating Funnel Charts for Anonymous Users Without User IDs

David K. · 2025-06-02T07:48:40.055Z

How can I create a funnel chart for completely logged out users i.e. no User ID present? It seems funnel analysis works by joining on User ID

Creating Funnel Charts for Anonymous Users Without User IDs | Mixpanel Community

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kapa.ai
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Hi David K., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
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You can create a funnel chart for completely logged out users (i.e., users with no User ID present) in Mixpanel. Funnel analysis in Mixpanel does not require a User ID; it works by joining events based on the user’s distinct identity, which can be either a User ID or a Device ID (for anonymous users).When users are logged out and have not been identified, Mixpanel uses the $device_id as the distinct identifier. Events tracked for these users will be associated with their $device_id (e.g., $device:anonymous111). You can build funnels that analyze the behavior of these anonymous users by ensuring your events are tracked with $device_id and not $user_id.Mixpanel’s funnel reports will group and analyze events by the distinct_id, which, for logged out users, is set to $device:<device_id> . This allows you to measure conversion and user journeys for anonymous users just as you would for identified users. There is no requirement for a User ID to be present for funnel analysis to work for logged out users Understanding Simplified ID Merge.Key points: - For logged out users, events should include only $device_id. - Mixpanel will use $device_id as the distinct_id for these users. - Funnels will analyze sequences of events for each unique $device_id.So, you can confidently create funnel charts for logged out users by ensuring your event tracking includes $device_id and not $user_id for those users. No special configuration is needed beyond this Understanding Simplified ID Merge.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
David K.
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Hmmm okay, doesnt seem to be working but maybe we have something implemented in correctly

kapa.ai
APP
·
·
Hi David K., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
APP
·
·
You can create a funnel chart for completely logged out users (i.e., users with no User ID present) in Mixpanel. Funnel analysis in Mixpanel does not require a User ID; it works by joining events based on the user’s distinct identity, which can be either a User ID or a Device ID (for anonymous users).When users are logged out and have not been identified, Mixpanel uses the $device_id as the distinct identifier. Events tracked for these users will be associated with their $device_id (e.g., $device:anonymous111). You can build funnels that analyze the behavior of these anonymous users by ensuring your events are tracked with $device_id and not $user_id.Mixpanel’s funnel reports will group and analyze events by the distinct_id, which, for logged out users, is set to $device:<device_id> . This allows you to measure conversion and user journeys for anonymous users just as you would for identified users. There is no requirement for a User ID to be present for funnel analysis to work for logged out users Understanding Simplified ID Merge.Key points: - For logged out users, events should include only $device_id. - Mixpanel will use $device_id as the distinct_id for these users. - Funnels will analyze sequences of events for each unique $device_id.So, you can confidently create funnel charts for logged out users by ensuring your event tracking includes $device_id and not $user_id for those users. No special configuration is needed beyond this Understanding Simplified ID Merge.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
David K.
·
·
Hmmm okay, doesnt seem to be working but maybe we have something implemented in correctly