You can create a funnel chart for completely logged out users (i.e., users with no User ID present) in Mixpanel. Funnel analysis in Mixpanel does not require a User ID; it works by joining events based on the user’s distinct identity, which can be either a User ID or a Device ID (for anonymous users).
When users are logged out and have not been identified, Mixpanel uses the $device_id as the distinct identifier. Events tracked for these users will be associated with their $device_id (e.g., $device:anonymous111). You can build funnels that analyze the behavior of these anonymous users by ensuring your events are tracked with $device_id and not $user_id.
Mixpanel’s funnel reports will group and analyze events by the distinct_id, which, for logged out users, is set to $device:<device_id> . This allows you to measure conversion and user journeys for anonymous users just as you would for identified users. There is no requirement for a User ID to be present for funnel analysis to work for logged out users Understanding Simplified ID Merge.
Key points:
- For logged out users, events should include only $device_id.
- Mixpanel will use $device_id as the distinct_id for these users.
- Funnels will analyze sequences of events for each unique $device_id.
So, you can confidently create funnel charts for logged out users by ensuring your event tracking includes $device_id and not $user_id for those users. No special configuration is needed beyond this Understanding Simplified ID Merge.
