Hello 👋🏻 I’m exploring using the Impact report, but I can’t see a way to run it by account/group instead of by user.
Context / Use Case
Only admin users can trigger the “launch” event.
I want to measure whether a launch at the account level drives increased activity on a downstream event by any user in that account.
In other words: once an account admin enables functionality, do all users in that account show increased engagement, relative to account admins who didn't adopt new functionality?
Questions
1.
Does the Impact report support group-level (account-level) attribution (i.e. using a group_id or account_id instead of distinct user)?
2.
If not, what’s the recommended approach in Mixpanel to approximate that? (e.g. using Group Analytics + custom cohort setup, or exporting + modeling externally)