Thank you for the clarification.
I understand that UTM parameters are tracked on events, but they do not get stored as user properties unless the user is identified.
I exported Pageview events as a CSV and shared them with our marketing team, but what they are looking for is to have UTM-related data stored as user properties even for anonymous users.
(Their goal is to make it easier to aggregate and visualize UTM performance in charts.)
However, if I identify anonymous users just to store UTM data as user properties, I’m concerned that this will create a large number of new user profiles, which might distort our overall user metrics.
Could you let me know if my understanding is correct?
Also, is there any recommended or effective way to store UTM information as user properties for anonymous users without inflating the number of user profiles?
Thank you again for your help.