Thanks Andrew, that's a great addition - I'll be sure to include it! And I can't take any credit for the formula, it came from a Stack Overflow question about Unix time - I just applied it to Mixpanel
Vishal (. Understanding whether to improve UX for new resolutions such as double-high monitors or ultrawide monitors
Understanding whether users are primarily office-based (on desktop) or more mobile. This gives some insight into whether the audience is more B2B or consumer
I also had one site with a very high level of iPad use, which supported other demographic data we had that the audience was older and more affluent
