Perla V., Neha N. Hi, I was wondering if there might be a bug because both links of this article are not working for me? 😅
Multi-touch attribution in Mixpanel (now in beta) helps you decide how much credit to give the various channels a user interacts with on their journey to conversion (and hopefully retention) after they sign up for your product.........
Mixpanel also supports the ingestion of ad-network data from any and all platforms (for example: Google Ads, Facebook Ads, Twitter Ads, and Linkedin Ads), bringing in clicks, impressions, ad spend by campaign, and channel levels to enable computing ROAS along with performance marketing metrics like CPC (cost-per-click) and CPM (cost-per-1000-impressions).
