Introducing Mixpanel Marketing Analytics: Enhance User Journey Insights | Mixpanel Community

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Introducing Mixpanel Marketing Analytics: Enhance User Journey Insights | Mixpanel Community

Neha N.
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Tom S. - We should be beginner wider release later this month
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Tom S.
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Neha N. - when do we think the Multi-touch attribution might have a wider rollout &/or General release?
Neha N.
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Thanks for pointing this out Frederique v. - links should work now 🙂
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Frederique v.
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Perla V., Neha N. Hi, I was wondering if there might be a bug because both links of this article are not working for me? 😅
Multi-touch attribution in Mixpanel (now in beta) helps you decide how much credit to give the various channels a user interacts with on their journey to conversion (and hopefully retention) after they sign up for your product......... Mixpanel also supports the ingestion of ad-network data from any and all platforms (for example: Google Ads, Facebook Ads, Twitter Ads, and Linkedin Ads), bringing in clicks, impressions, ad spend by campaign, and channel levels to enable computing ROAS along with performance marketing metrics like CPC (cost-per-click) and CPM (cost-per-1000-impressions).
Akash C.
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Neha N. we run UAC campaigns and would like to track those campaigns in Mixpanel itself. Is that doable with the new launch?
Tom S.
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Amazing Neha N. - very excited to get our hands on this!
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Neha N.
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Tom S. - No it won't 🙂 We look at all the past events within the lookback period to compute the attributable property. So you should be good
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Lauren V.
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Samantha W. We just published three sessions to demo the new features and do a live Q&A. https://mixpanelcommunity.slack.com/archives/C02S7HLJX6V/p1683683525384859
Tom S.
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Neha N. although we do track UTM parameters in page events, most of our 'conversion' events are tracked server-side so don't include UTMs. Would that inhibit out ability to create multi-touch attribution funnels like this, if say the 'Sign Up Completed' & 'First Purchase' events didn't have UTM parameters included?
Samantha W.
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Perla V. I saw the offering on the 15th! Thanks!
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Perla V.
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Samantha W. yes! We’re looking at kicking off some live sessions in the next 2 weeks to deep dive into the features with our SE team. I’ll DM you an invite when we get those set up
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Samantha W.
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Lauren V. /Neha N. - is there any webinar/training that Mixpanel plans on hosting to go over these new features tailored for Marketing analytics?
Neha N.
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📌 Also if anyone wants more details on the features, please read through this follow-up blog which goes deeper into the features. If you have any questions or suggestions, I'd be very interested to hear them as well 🙂
Neha N.
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Hey Aloysius H. - we are able to measure all conversions as long as you’re able to track utm parameters :) With mobile, there are some larger regulations by ad networks in play, those are the only constraints But happy to chat more love if helpful!
Lauren V.
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Neha N. built a loom walk thru so you can start using new marketing analytics features like ad spend, web analytics and multi touch attribution within the KPI template.
Tracking ad performance guide is here Muffaddal Q.
Auto-track of page view events, go here to turn it on. Mark F.
Marissa K. can you reply to Aloysius H. question on ad conversion tracking for mobile?