Introducing Mixpanel Marketing Analytics: Enhance User Journey Insights | Mixpanel Community

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Introducing Mixpanel Marketing Analytics: Enhance User Journey Insights | Mixpanel Community

Maíra S.
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Nice! How do MTUs relate to this functionality? We obviously have many many more visitors to our websites than we have people using our product, and that's the main reason we haven't even considered using Mixpanel for marketing analytics.
Amir M.
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Hi Maira, you can switch to events if that works better for you.
Baffour A.
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Awesome timing! I've been getting involved with our marketing site very recently so was thinking about needing to migrate from Google Analytics to GA4 and wishing I could just use Mixpanel 🙌
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Aloysius H.
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What a great innovation. Just wondering, is it only works for website or also able to capture ad conversion in mobile app?
Mark F.
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In the product announcement email, there was mention of automated page view tracking:
Design a higher-converting website with automated page view tracking
But I don’t see any mention of that feature in the blog post. Are there any more details on that? This release looks great by the way! 👌
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Muffaddal Q.
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This is great. How do you send cost and campaign analytics data to Mixpanel? And do we have any plans for mobile attribution?
Lauren V.
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Neha N. built a loom walk thru so you can start using new marketing analytics features like ad spend, web analytics and multi touch attribution within the KPI template.
Tracking ad performance guide is here Muffaddal Q.
Auto-track of page view events, go here to turn it on. Mark F.
Marissa K. can you reply to Aloysius H. question on ad conversion tracking for mobile?
Neha N.
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Hey Aloysius H. - we are able to measure all conversions as long as you’re able to track utm parameters :) With mobile, there are some larger regulations by ad networks in play, those are the only constraints But happy to chat more love if helpful!
Neha N.
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📌 Also if anyone wants more details on the features, please read through this follow-up blog which goes deeper into the features. If you have any questions or suggestions, I'd be very interested to hear them as well 🙂
Samantha W.
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Lauren V. /Neha N. - is there any webinar/training that Mixpanel plans on hosting to go over these new features tailored for Marketing analytics?
Perla V.
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Samantha W. yes! We’re looking at kicking off some live sessions in the next 2 weeks to deep dive into the features with our SE team. I’ll DM you an invite when we get those set up
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Samantha W.
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Perla V. I saw the offering on the 15th! Thanks!
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Tom S.
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Neha N. although we do track UTM parameters in page events, most of our 'conversion' events are tracked server-side so don't include UTMs. Would that inhibit out ability to create multi-touch attribution funnels like this, if say the 'Sign Up Completed' & 'First Purchase' events didn't have UTM parameters included?
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Lauren V.
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Samantha W. We just published three sessions to demo the new features and do a live Q&A. https://mixpanelcommunity.slack.com/archives/C02S7HLJX6V/p1683683525384859
Neha N.
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Tom S. - No it won't 🙂 We look at all the past events within the lookback period to compute the attributable property. So you should be good
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