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Introducing Mixpanel Marketing Analytics: Enhance User Journey Insights

May 02, 2023

Reading time: 1 minute

🚨 Today we’re announcing Mixpanel Marketing Analytics 🎯 Now you can get valuable insights from awareness to acquisition through retention. All built to be more powerful and easier to use than Google Analytics. By capturing website activity, ad data, and multi-touch attribution in Mixpanel, you can improve every aspect of the full user journey funnel: 📈 Design a higher-converting website with automated page view tracking 🧑‍💻 Drive more conversions at every touchpoint from signup to purchase 💰 Optimize budgets in real-time based on campaign performance All these new features are available to all of our users — for free! Check out the announcement blog for all the details, but in the meantime, you can also get started:

If you’re already a Mixpanel user, you can jump right into our Marketing KPIs Template with this nifty shortcut.
If you’re not yet a user, you can sign up for a free account and get into the template with demo data (or your own uploaded CSV data) in minutes.

21 comments

Maíra S.
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Nice! How do MTUs relate to this functionality? We obviously have many many more visitors to our websites than we have people using our product, and that's the main reason we haven't even considered using Mixpanel for marketing analytics.
Amir M.
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Hi Maira, you can switch to events if that works better for you.
Baffour A.
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Awesome timing! I've been getting involved with our marketing site very recently so was thinking about needing to migrate from Google Analytics to GA4 and wishing I could just use Mixpanel 🙌
❤️7
Aloysius H.
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What a great innovation. Just wondering, is it only works for website or also able to capture ad conversion in mobile app?
Mark F.
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In the product announcement email, there was mention of automated page view tracking:
Design a higher-converting website with automated page view tracking
But I don’t see any mention of that feature in the blog post. Are there any more details on that? This release looks great by the way! 👌
❤️1
Muffaddal Q.
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This is great. How do you send cost and campaign analytics data to Mixpanel? And do we have any plans for mobile attribution?
Lauren V.
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Neha N. built a loom walk thru so you can start using new marketing analytics features like ad spend, web analytics and multi touch attribution within the KPI template.
Tracking ad performance guide is here Muffaddal Q.
Auto-track of page view events, go here to turn it on. Mark F.
Marissa K. can you reply to Aloysius H. question on ad conversion tracking for mobile?
👍1
Neha N.
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Hey Aloysius H. - we are able to measure all conversions as long as you’re able to track utm parameters :) With mobile, there are some larger regulations by ad networks in play, those are the only constraints But happy to chat more love if helpful!
Neha N.
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📌 Also if anyone wants more details on the features, please read through this follow-up blog which goes deeper into the features. If you have any questions or suggestions, I'd be very interested to hear them as well 🙂
Samantha W.
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Lauren V. /Neha N. - is there any webinar/training that Mixpanel plans on hosting to go over these new features tailored for Marketing analytics?
Perla V.
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Samantha W. yes! We’re looking at kicking off some live sessions in the next 2 weeks to deep dive into the features with our SE team. I’ll DM you an invite when we get those set up
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Samantha W.
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Perla V. I saw the offering on the 15th! Thanks!
❤️1
Tom S.
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Neha N. although we do track UTM parameters in page events, most of our 'conversion' events are tracked server-side so don't include UTMs. Would that inhibit out ability to create multi-touch attribution funnels like this, if say the 'Sign Up Completed' & 'First Purchase' events didn't have UTM parameters included?
Lauren V.
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Samantha W. We just published three sessions to demo the new features and do a live Q&A. https://mixpanelcommunity.slack.com/archives/C02S7HLJX6V/p1683683525384859
Neha N.
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Tom S. - No it won't 🙂 We look at all the past events within the lookback period to compute the attributable property. So you should be good
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Tom S.
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Amazing Neha N. - very excited to get our hands on this!
💯1
Akash C.
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Neha N. we run UAC campaigns and would like to track those campaigns in Mixpanel itself. Is that doable with the new launch?
Frederique v.
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Perla V., Neha N. Hi, I was wondering if there might be a bug because both links of this article are not working for me? 😅
Multi-touch attribution in Mixpanel (now in beta) helps you decide how much credit to give the various channels a user interacts with on their journey to conversion (and hopefully retention) after they sign up for your product......... Mixpanel also supports the ingestion of ad-network data from any and all platforms (for example: Google Ads, Facebook Ads, Twitter Ads, and Linkedin Ads), bringing in clicks, impressions, ad spend by campaign, and channel levels to enable computing ROAS along with performance marketing metrics like CPC (cost-per-click) and CPM (cost-per-1000-impressions).
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Neha N.
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Thanks for pointing this out Frederique v. - links should work now 🙂
🙏1
Tom S.
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Neha N. - when do we think the Multi-touch attribution might have a wider rollout &/or General release?
Neha N.
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Tom S. - We should be beginner wider release later this month
🚀1