how do we see first time users vs returning users in Mixpanel?

To follow up on this: how would I create a cohort of users who completed the sign up event in the last 24 hours?

The above are two different questions but maybe the first vs returning can be vague

You can use the cohorts feature in users to identify those who have "session start" or "signup" or whatever you are measuring, and where the count = 1 vs count > 1. those who are repeat users will be in the > 1.

The key if you are trying to measure "longer term" repeat is to change the "last 30 days" that is default to something like "since 1/1/2025" or whatever date you want to use.

Thank you Andrew!

on your "created account within 24 hours" you can use the same thing.

and for future reference, you can change the "total" to aggregate Property and do some other interesting stuff, like "distinct" and "time > month" to find those who come back on more than X months.

Thanks Andrew! I appreciate your help with this!