Understanding the First Time Ever Metric for Content Visits Reports

Maria K. · 2025-01-24T20:51:16.849Z

Hello, I'm trying to understand what `First time ever` metric means. I have a report which shows the amount of visits from our Content pages (this is a custom event, which filters visits to certain pages on our website). If I create an Insights Report with Metric = `Content Visits`, and add a `First time ever` filter. Would it filter for First time ever *on these filtered set of pages* (under Content Visits event), or First time ever on our site (across all pages). Does this question make sense? Thanks!

Understanding the First Time Ever Metric for Content Visits Reports | Mixpanel Community

13 comments

· Sorted by Oldest

Eric N.
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Hi Maria! It would filter on the first instance or first time users do the Content Visit event, but it looks like you are using a custom property. It would take that into account, so it would look at the first instance a unique user has done the event with the given filters you added on the custom event.
Maria K.
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Hi Eric, tysm! And if I wanted to filter for users who first time ever event was across all website pages, but filtered by these pages?
Eric N.
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Let me know if I’m understanding this correctly… You want to see the first instance of the event from a list of events A,B, or C. In that case, I would filter for those events and in the metrics section, I would choose “All Events” and then breakdown by event name.
Eric N.
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I would also add the first time ever filter as well to the “All Events” metric
Maria K.
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I wanted to keep the filter for content visits for this report - see only visits to content pages, but make the first time ever filter across all pages, not just content visits
Eric N.
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Hmm, what does the content visits custom event consist of?
Maria K.
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Set of content-related pages
Eric N.
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Think I got it so not first time ever per se but first time for the page. Is that right?
Maria K.
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I thought your first answer meant that first time ever filter in this report would be related only to this set of Content pages by default. So if a user is registered visiting these pages for the first time. But I'd like to know how would I get to first time ever across the site, while the report is limited to these pages.
Eric N.
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If you want first time ever across the site, I would include another metric for “All Events” and add the first time filter on that
Eric N.
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This would show the first event ever done on the site within the time range specified
Maria K.
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Ok, I think I got it - thanks!
Eric N.
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No worries - hopefully that helped! Here is a doc on explaining the filter a bit more
🙌1

Eric N.
·
·
Hi Maria! It would filter on the first instance or first time users do the Content Visit event, but it looks like you are using a custom property. It would take that into account, so it would look at the first instance a unique user has done the event with the given filters you added on the custom event.
Maria K.
·
·
Hi Eric, tysm! And if I wanted to filter for users who first time ever event was across all website pages, but filtered by these pages?
Eric N.
·
·
Let me know if I’m understanding this correctly… You want to see the first instance of the event from a list of events A,B, or C. In that case, I would filter for those events and in the metrics section, I would choose “All Events” and then breakdown by event name.
Eric N.
·
·
I would also add the first time ever filter as well to the “All Events” metric
Maria K.
·
·
I wanted to keep the filter for content visits for this report - see only visits to content pages, but make the first time ever filter across all pages, not just content visits
Eric N.
·
·
Hmm, what does the content visits custom event consist of?
Maria K.
·
·
Set of content-related pages
Eric N.
·
·
Think I got it so not first time ever per se but first time for the page. Is that right?
Maria K.
·
·
I thought your first answer meant that first time ever filter in this report would be related only to this set of Content pages by default. So if a user is registered visiting these pages for the first time. But I'd like to know how would I get to first time ever across the site, while the report is limited to these pages.
Eric N.
·
·
If you want first time ever across the site, I would include another metric for “All Events” and add the first time filter on that
Eric N.
·
·
This would show the first event ever done on the site within the time range specified
Maria K.
·
·
Ok, I think I got it - thanks!
Eric N.
·
·
No worries - hopefully that helped! Here is a doc on explaining the filter a bit more
🙌1