Hi team, I’m currently working on moving my client’s marketing team to Mixpanel, and we’re seeing major and hard-to-ignore gaps between GA and Mixpanel. While GA reports around 8K new user visits over the past month, Mixpanel reports only 3.5K. My assumption is that Mixpanel’s numbers are the more accurate ones, but I need a way to validate this. I’d love to hear ideas on what I can do to verify and understand the discrepancy. Thanks! Moran
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A SIMPLE TEST To test, append this to your site's URL BEFORE you load the page ?test=true01 (e.g., https://site.com/page?test=true01). Do this in an incognito tab OR in a brand new browser profile, or completely different browser such as Edge. Then, when you are looking in GA and Mixpanel you can compare the data you have by filtering to just that URL. Beyond this, it gets near-impossible to get data aligned without deep knowledge in how both systems track events and users. GA and Mixpanel do not document solutions well for 90% of their prospect market. You can drop this exact question into ChatGPT and start to get next steps, such as… You can try editing your tracking script to look for the same user ID, but this would require someone with deep understanding of how GA and Mixpanel scripts work: In Google Analytics
gtag('config', 'G-XXXXXXX', {
user_id: 'USER_ID'
});In Mixpanel
mixpanel.identify('USER_ID');