kapa.ai How do I calculate "Bounce Rate"?

Please stand by Rinitha R. as I search the knowledge base. I normally take about 15 seconds or so. 👋

To calculate "Bounce Rate" in Mixpanel, you can use the Insights report with formulas. While the knowledge sources do not provide a single, explicit formula for "Bounce Rate," they do mention that you can create calculated formulas like Bounce Rate using existing events and save them for reuse. Typically, Bounce Rate is defined as the percentage of sessions where users view only one page and then leave.In Mixpanel, you would: 1. Track "Page View" events and "Session Start" events (these can be auto-tracked with the Javascript SDK). 2. Use a formula in the Insights report to calculate the ratio of single-page sessions to total sessions, then multiply by 100 to get a percentage.For example, you might use a formula like: LBKSBounce Rate = (Single Page Sessions / Total Sessions) ** 100LBKSYou can create this formula in the Insights report by using the Metrics and Formula features. Mixpanel allows you to use arithmetic operators to build such formulas, and you can save and reuse them if you are on a paid plan. Free users can create formulas locally within a report but cannot save them for reuse Docs: Insights - Advanced.If you want to filter out bounces (sessions with only one page view), you can use session duration or page count properties to segment your sessions accordingly Docs: Sessions Use Cases.**Note:* The exact event names and properties may vary based on your implementation, but the general approach is to use formulas in Insights to calculate Bounce Rate from your session and page view data.

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