Understanding Mixpanel Retention Rates and MAU Benchmarks
Based on Mixpanel data, what is the benchmark of good retention rate and %MAU/Accum User?
Based on Mixpanel data, what is the benchmark of good retention rate and %MAU/Accum User?
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Based on the knowledge sources provided, I can offer some insights on retention rates from Mixpanel's benchmarks, but I don't have specific information about %MAU/Accum User benchmarks. Here's what I can share: According to Mixpanel's 2024 Benchmarks Report, retention rates vary across industries, but there has been a general decline: 1. The average week one retention rate across industries fell from 50% to 28% in 2023 The 2024 Mixpanel Benchmarks Report is here.2. For the financial services industry specifically, which tends to have better long-term retention than other industries: - After one week, approximately 27% of users re-engaged with fintech platforms - After 52 weeks, 15% of users were still coming back How fintech companies can use product analytics to improve customer lifetime value3. As a general benchmark, a DAU/MAU ratio (which measures how many monthly users engage with your product each day) of 20% and above is considered good, though this can vary by industry. For B2B SaaS products, 40% is considered a good benchmark MAU, WAU, and DAU: Why should we care about 'active' users?.It's important to note that what constitutes a "good" retention rate can vary significantly depending on the specific product, industry, and business model. The knowledge sources don't provide a universal benchmark for good retention rates or %MAU/Accum User across all industries.
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Based on the knowledge sources provided, I can offer some specific benchmarks for B2B apps, particularly focusing on the DAU/MAU ratio which is a common measure of product stickiness and user engagement. Here's what I found: For B2B SaaS products specifically, a DAU/MAU ratio of 40% is considered a good benchmark, according to the information from MAU, WAU, and DAU: Why should we care about 'active' users?. This is higher than the general benchmark of 20% across all industries, indicating that B2B apps typically expect more frequent engagement from their users.It's important to note that while this benchmark provides a useful reference point, the ideal engagement rate can vary depending on the specific nature of your B2B product and its intended use frequency. Some B2B tools might be designed for daily use, while others might be used less frequently but still provide significant value.Additionally, when looking at B2B apps, it's crucial to consider that: 1. User behavior in B2B apps can be more complex, with different user roles and varying levels of engagement within an organization.2. The definition of an "active" user might differ for B2B products compared to B2C apps, often requiring more specific actions to be considered truly engaged.3. B2B products often have longer sales cycles and onboarding processes, which can affect early retention and engagement metrics.Unfortunately, the knowledge sources don't provide more detailed benchmarks for other specific metrics like retention rates or %MAU/Accum User for B2B apps. When using these benchmarks, it's always best to consider them in the context of your specific product, industry, and business goals.
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Based on the knowledge sources provided, I can offer some insights on retention rate benchmarks for B2B and financial apps. However, it's important to note that the information available is limited and doesn't provide a comprehensive month-by-month breakdown for both types of apps.For financial apps: According to How fintech companies can use product analytics to improve customer lifetime value, fintech companies tend to have better long-term retention compared to other industries. The retention rates for fintech apps are: - After one week: approximately 27% of users re-engaged - After 52 weeks (1 year): 15% of users were still coming backFor B2B apps: The knowledge sources don't provide specific monthly retention rate benchmarks for B2B apps. However, we can infer some information from the data available for SaaS companies, which often fall into the B2B category: 1. According to Chasing (and finding) product-market fit, for expansion stage businesses: - Logo retention (which can be considered a form of retention) above 80% is considered impressive - Net Dollar Retention (NDR) above 100% is considered good2. The same source suggests that for SaaS companies, an engagement increase of 2-3X from the first day, week, or month activity to the following period is a good indicator of product-market fit.It's important to note that these benchmarks are general guidelines and may not apply to all B2B or financial apps. The ideal retention rate can vary depending on factors such as the specific product, target audience, and business model. Additionally, the knowledge sources don't provide a detailed month-by-month breakdown of retention rates for either B2B or financial apps.To get a more accurate picture of what constitutes a "good" retention rate for your specific app, it's recommended to compare your metrics against your own historical data and continuously work on improving them over time, as suggested by Arjun Sethi in Chasing (and finding) product-market fit.
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