Analyzing User Drop-off Rates After Events

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To identify where your users are dropping off the most, you can use Mixpanel's Funnels feature. Funnels allow you to examine how users perform events in a series and identify where they drop off. Here's how you can do this: 1. Create a Funnel: Set up a funnel with the series of events you want to analyze. This will help you visualize the user journey and conversion rates between steps.2. Analyze Drop-offs: Once your funnel is set up, you can easily see where the largest drops in user numbers occur between steps. This indicates the events after which users are dropping off the most.3. Use "View as Flow": For a more detailed analysis, you can click into any funnel step and select "View as Flow". This takes you to the Flows report, where you can see: - What events users did before or after converting - What events the users who dropped off did insteadFunnels documentationAdditionally, you can use the "View Users" feature to dive deeper into the specific users who dropped off at a particular step: 4. View Users: Click on the section of the funnel chart that displays non-converting users and select "View Users". This will show you the list of users who didn't convert after a specific step.5. Create a Cohort: You can save this group of users as a cohort for further analysis or targeted actions.View Users documentationBy combining these features, you can effectively identify where users are dropping off the most and gain insights into why this might be happening. This information can help you make data-driven decisions to improve user retention and conversion rates.

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