How do I create an "activated users" cohort?

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To create an "activated users" cohort in Mixpanel, follow these steps:

1. Define Activation Criteria: First, determine what "activation" means for your product. Activation typically refers to users who have completed a key action or set of actions that indicate they have experienced your product's core value. For example, this could be users who signed up and then performed a specific event (like creating a dashboard, completing onboarding, or using a core feature) within a certain time frame. The exact criteria will depend on your product and what you consider an "activated" user see examples RAE Framework.

2. Create the Cohort in Mixpanel: - Go to the Users page in Mixpanel. - Use the Cohort Builder to define your cohort based on your activation criteria. For example, you might set conditions like: - "Users who did 'Sign Up' in the last 7 days" - AND "Users who did 'Create Dashboard' at least once in the first 7 days after sign up" - You can add multiple filters and use AND/OR logic to get precise with your definition Docs: Creating Cohorts.

3. Save and Use the Cohort: - Once your criteria are set, save and name your cohort (e.g., "Activated Users"). - You can now use this cohort in your analysis across Mixpanel reports, compare it to other cohorts, or share it with your team How to conduct cohort analysis.

Tip: You can also create a cohort directly from a report (like a Funnel or Retention report) by clicking on a bar or point in the chart, selecting "View Users," and then saving that group as a cohort Docs: Creating Cohorts.

If your activation criteria are complex or based on a list of user IDs, you can upload a CSV to define the cohort Docs: Creating Cohorts via CSV.

Summary: - Define what "activation" means for your product. - Use the Cohort Builder or report visualizations to filter users who meet your activation criteria. - Save and use the cohort in your Mixpanel analyses.

For more details, see the official documentation on creating cohorts.

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