To know the daily active users (DAU) on your platform using Mixpanel, you should:
1. Go to the Insights report in Mixpanel.
2. Select the event(s) that represent meaningful engagement for your product (e.g., "watched a video," "completed a purchase").
3. Set the time range to "Day" or select the specific day(s) you want to analyze.
4. Under the event, change the measurement from "Total Events" to "Unique Users."
5. Choose the "Daily Active Users (DAU)" function. This will show you the number of unique users who performed the selected event(s) within the last 24 hours.
Mixpanel will then display the count of daily active users for the chosen period. This metric helps you track how many users are actively engaging with your product each day, which is a key indicator of user engagement and product health Docs: Insights - Users.
