Analyzing Post-Event Actions in Marketing Funnels
Hi, I have a funnel A-> B. I want to how many times people did B people in the 5 min following A. How can i do that ?
Hi, I have a funnel A-> B. I want to how many times people did B people in the 5 min following A. How can i do that ?
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To analyze how many times people performed event B within 5 minutes after event A in your funnel, you can use Mixpanel's Funnels report with the Frequency per User breakdown feature. Here's how you can do this:
1. Set up your funnel with events A and B in the Funnels report.
2. Set the conversion window to 5 minutes.
3. Use the Frequency per User breakdown to see the distribution of how many times users performed event B between steps A and B.
Here's a more detailed explanation from the Mixpanel documentation:
Funnels: Measure conversions through a series of events states:
"Use the Frequency per User breakdown to see the number of times users performed an event between any two funnel steps. For example, see the number of times a user listened to a song between sign up and purchasing the song."
"You can select the steps between which you want to measure frequency from the breakdown, this is different from the step you are deriving the metric from, for example you can measure overall conversion rate but breakdown by frequency of an event between Step 1 and 2."
"Frequency per user works like any other numeric property in that you are able to filter to a specific range of frequencies or customize how it is bucketed."
By using this feature, you'll be able to see the distribution of how many times users performed event B within the 5-minute window after event A. This will give you insights into user behavior between these two steps in your funnel.
Remember to set your conversion window to 5 minutes to align with your specific requirement. The Frequency per User breakdown will then show you the count of event B occurrences within this timeframe.
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To filter your "button click" event by the specific customEventID (CE00192) in your funnel analysis, you can use inline filtering. This approach allows you to narrow down the specific button click event you're interested in. Here's how you can do it:
1. In your funnel report, locate the "B" step which is your "button click" event.
2. Click on the "..." (ellipsis) icon next to the "button click" event.
3. Select "Add filter" from the dropdown menu.
4. In the filter options, look for the property that corresponds to your customEventID. It might be named something like "Event ID" or "Custom Event ID".
5. Set the filter to equal "CE00192".
This method is supported by the Mixpanel documentation. According to Docs Features > Advanced> :
"Inline Filtering: Filter this event by clicking the inline action menu and selecting Add filter from the drop-down. Choose an event property, user profile property, group profile property, or cohort to filter the event by."
By applying this inline filter, you'll ensure that your frequency per user breakdown is only considering the specific button click event with the customEventID CE00192.
If you don't see the customEventID as a property option when setting up the filter, you may need to check if this property is being correctly sent with your events. You might want to use the "View Sample Events" feature to verify the properties associated with your button click event:
Docs Reports > Insights: Visualize trends and compositions within your data> mentions:
"You can hover over any event and in the context panel, you now have the ability to 'View Sample Events', which redirects you to the Events page with the 100 most recent samples of that hovered event."
This can help you confirm the exact property name for your customEventID, which you can then use in your inline filter.
If you're still unable to filter by the customEventID, you might need to create a custom event that specifically captures your button click with the CE00192 ID. You can find instructions on how to do this in the Custom Events documentation.
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