how to find Landing pages with high drop-offs

Hi Sonia, Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋

To find landing pages with high drop-offs in Mixpanel, you can use the Funnels and Flows reports:

1. Funnels Report: - Create a funnel that starts with the "Landing Page" event and ends with a key conversion event (e.g., "Sign Up" or "Purchase"). - Analyze the conversion rate between these steps. A high drop-off between the landing page and the next step indicates that users are leaving after visiting the landing page. - You can break down the funnel by landing page URL or other properties to identify which specific landing pages have the highest drop-off rates. This helps you pinpoint problematic pages and focus your optimization efforts where they matter most Analyze Conversions.

2. Flows Report: - Use the Flows report to visualize the most common paths users take after visiting a landing page. - Set "Landing Page" as the starting event and view the subsequent steps. The "Drop-off" node in the flow will show you how many users leave after the landing page. - You can filter or break down the report by landing page to see which ones have the highest drop-off Docs: Flows.

3. View as Flow from Funnels: - In a Funnels report, you can click on a funnel step (such as the landing page) and select "View as Flow" to see what users did after landing on the page, including where they dropped off or what actions they took instead View as Flow.

By combining these approaches, you can effectively identify landing pages with high drop-offs and investigate the user behaviors leading to those exits.

ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.