How Long Is Data Saved in Mixpanel and Can It Be Changed?
Hi. im wondering how long data is saved in mixpanel? And if i want to change this, is this poosible?
Hi. im wondering how long data is saved in mixpanel? And if i want to change this, is this poosible?
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Mixpanel keeps different kinds of data for different lengths of time, and some of this is configurable.
1. Event data (your tracked events)
By default, Mixpanel automatically deletes events after a fixed retention period:
- Events are automatically deleted after 2 years from their event date. - If your project was created before Sept 1, 2025, the default is 5 years, but it will be reduced to 2 years if you change your plan or move to Free. [GDPR data retention]
This is a platform‑level policy; the docs do not describe a per‑project setting you can change for event retention, so it’s not something you can freely configure in the UI. [GDPR data retention]
You can delete subsets of event data earlier using:
- Data Deletion (for specific events/properties within the last 180 days, subject to limits). [Data clean-up]
2. User profiles
- User data (profiles) is retained for as long as your subscription is active. [GDPR data retention] - You can delete profiles yourself via the Engage API (e.g., to implement your own custom retention window by regularly deleting older profiles). [GDPR data retention]
3. Session Replay recordings
- By default, Session Replays are stored for 30 days from ingestion. [Replay privacy controls; Replay FAQ] - On certain/Enterprise plans with the paid add‑on, you can customize replay retention (e.g., 7–360 days depending on platform/docs). [Android replay privacy; Swift replay privacy; Replay FAQ]
4. Deleted/reset projects
If you delete or reset a project in settings, Mixpanel keeps a backup for 60–90 days before hard‑deleting it. [GDPR data retention; Managing projects]
If you tell me which type of data you care about (events, profiles, or session replay), I can outline the exact options you have to shorten or manage its retention.
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Let me check the knowledge base for you again. One moment! 📚
The docs say the retention changes to 2 years “in the event that you modify your plan or move to Mixpanel’s Free Plan”, but they do not clearly define whether a simple renewal of the same plan counts as “modify your plan.” [GDPR retention]
So:
- If your project was created before Sept 1, 2025, it currently has 5‑year event retention. - It will be reduced to 2 years if your plan is modified (or you move to Free). - The knowledge sources do not explicitly state whether a like‑for‑like renewal is treated as a “plan modification,” so I can’t say for sure based on the docs alone.
To get a definitive answer for your specific contract/renewal, you’ll need to contact your Mixpanel account manager or Support, since this depends on how your renewal is processed in billing.
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