To measure whether clicking your “View Accountant” button influences doing a key event or becoming a paying customer, the best-fit Mixpanel report from the docs is Signal.
Why Signal?
Signal is specifically designed to quantify how strongly one event is associated with another “goal” event, such as payment or a key activation event. It measures correlation between a correlation event (e.g. “View Accountant”) and a goal event (e.g. “Start Subscription”, “Purchase”, or a trial key action). [Signal overview]
In Signal you would:
1. Choose your target users and date range (e.g. trial users over the last 90 days). [Signal quick start]
2. Set your Goal Event
- Example: “Subscription Started” or “Payment Completed” or some “Key Event” you care about.
3. Add “View Accountant” as a Correlation Event
- Optionally filter it (e.g. only during trial), or break it down by properties if needed. [Signal quick start]
4. Click Correlate.
Signal will then show:
- Correlation strength (phi coefficient) between “View Accountant” and your goal event. [Signal calculations]
- Supporting statistics like precision and recall (e.g. “what % of users who clicked ‘View Accountant’ went on to pay”). [Signal interpreting results]
- A Mixpanel Opportunity Score indicating if this behavior is an impactful lever. [Signal calculations]
If you also want to see paths those users take (what they do before/after clicking that button), use a Flows report in addition. [Flows basic features] But for “does clicking this influence conversion?”, Signal is the primary report.
