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Can I use event properties when creating a cohort in mixpanel?

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Can I use event properties when creating a cohort in mixpanel?

  • Avatar of kapa.ai
    kapa.ai
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    Hi Phil C., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> đź‘‹

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  • Avatar of kapa.ai
    kapa.ai
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    Yes, you can definitely use event properties when creating cohorts in Mixpanel. The Cohort Builder allows you to define cohorts based on various conditions, including event properties.When creating a cohort via the Cohort Builder, you can set conditions based on events and their properties. For example, you can create cohorts like: - Users who watched more than 10 videos in the last 7 days - Users who watched a video for the first time in the past 30 days - Users who watched more than 300 minutes of video in the previous 30 days - Users whose average video watch time was over 15 minutes - Users that purchased items in 3 unique categoriesThese examples demonstrate how you can use event properties (like video duration, category, etc.) to define your cohorts Cohorts: Group users by demographic and behavior.You can create cohorts either through any report visualization (by clicking on a bar or point and selecting "View Users") or directly using the Cohort Builder Ultimate guide to cohort analysis: How to reduce churn and strengthen your product retention.The Cohort Builder gives you precise control over the conditions that define your cohort, allowing you to filter users based on their behavior (events) and characteristics (properties).

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