Comparing Users in a Funnel Based on Step Completion

Max P. · 2025-04-04T10:11:03.461Z

Can I compare the users in a 3-step funnel depending on whether they have done the 2nd step or not?

Yes, you can compare users in a 3-step funnel based on whether they've completed the second step using Mixpanel's comparison events feature.Mixpanel allows you to select multiple events at a particular step in a funnel, and it will compute a segmented funnel showing what percentage of users reached each of these comparison events. To do this: 1. Set up your 3-step funnel 2. Click on the "..." menu next to the second step 3. Select "add event comparison"Mixpanel Docs: Comparison EventsAdditionally, you can use the "View as Flow" feature to analyze what users who dropped off at the second step did instead. This helps you understand: - What events users performed before or after converting - What events users who dropped off did insteadMixpanel Docs: Conversion & Drop-off FlowsFor more advanced analysis, you can also create cohorts based on users who completed or didn't complete the second step, then compare their behavior in other reports or use these cohorts for further segmentation.Mixpanel's funnel analysis is designed to help you identify exactly where and why users might be dropping off in your conversion process, making it a powerful tool for optimizing your user journey.

kapa.ai is still learning and improving, please let me know how I did by reacting below.

ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.

2 comments