Understanding Timeframe in Funnel Analysis: First vs. Last Step

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The timeframe in a Mixpanel funnel applies to the first step of the funnel. This is related to the concept of the Conversion Window, which determines how much time a user has to complete all steps of the funnel after entering it.According to the Mixpanel documentation: Conversion Window: "The Conversion Window determines how much time a user has to convert through all steps of the funnel after entering it. By default, all customers have 30 days to complete a funnel from the timestamp they perform the Step 1 event."This means that the timeframe you set for your funnel analysis is essentially defining when users can enter the funnel (i.e., complete the first step). Once a user enters the funnel by completing the first step within your specified timeframe, they then have the duration of the conversion window to complete the remaining steps.It's important to note that: "The conversion window starts on the first instance of the Step 1 event per funnel entry, and will not be updated by later instances of the same event in the same funnel trial."So, to directly answer your question: The timeframe in a Mixpanel funnel applies to the first step, determining when users can enter the funnel. The subsequent steps must be completed within the conversion window, which starts from the moment a user completes the first step.

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