Using Signal Reports to Analyze Evaluator Cohort Conversions
if I have a cohort of evaluators and I want to know what events make them convert into another cohort, can I use the signal report? how?
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Yes, you can use the Signal report in Mixpanel to identify events that correlate with users converting from one cohort to another. The Signal report is designed to quantify the correlation between events and outcomes, which is perfect for your use case.Here's how to use the Signal report for this purpose: 1. First, ensure you have access to Signal - it's available on the Enterprise plan as mentioned in the Signal documentation.2. Enter the Signal report in your Mixpanel project.3. For target users, select your cohort of evaluators (instead of "All users").4. For the Goal Event, you can select an event that defines conversion to your second cohort. This could be a specific event that users in the second cohort perform.5. For Correlation Events, add the events you want to test for correlation with conversion. You can add up to ten different correlation events.6. Select an appropriate time frame that gives users enough time to complete both the correlation events and the goal event.7. Click "Correlate" to run the analysis.The Signal report will then show you which events have the strongest correlation with users converting from your evaluator cohort to the target cohort. Events with strong positive correlations are those that users who convert are more likely to perform.As noted in the documentation: "Signal measures the association between a correlation event and a goal event and quantifies the correlation between the two. This facilitates a deeper understanding of the behaviors that drive customer conversions, and can help guide product decisions." Signal documentationThis analysis can help you "double down on what matters most" by focusing your efforts on encouraging the specific actions that are most likely to lead to conversion between your cohorts.
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