To create 1-day, 7-day, and 30-day retention reports in Mixpanel, you can use the Retention report feature. Here's how you can set it up: 1. Go to the Retention report in Mixpanel.2. Define your retention behavior:
- Choose your initial event (e.g., "Sign Up Completed") for the first event slot.
- Select "Any Event" or a specific event for the second event slot to measure retention.3. Set up the retention criteria:
- By default, Mixpanel uses "On or After" retention, which is suitable for most cases.
- You can adjust this in the advanced settings if needed.4. Choose your measurement:
- The default is usually "Retention Rate," but you can change this if needed.5. Set up your date range:
- For 1-day, 7-day, and 30-day retention, you'll want to look at least 30 days back.
- You can use the preset "Last 30 days" option or set a custom date range.6. Adjust the time interval:
- For 1-day retention: Select "Each Day" as your time unit.
- For 7-day retention: Select "Each Week" as your time unit.
- For 30-day retention: Select "Each Month" as your time unit.You can create separate reports for each retention period or use the same report and switch between different time units to view 1-day, 7-day, and 30-day retention.Remember that Mixpanel calculates retention based on completed time periods, so make sure your date range is sufficient to show the retention periods you're interested in.For more detailed information on setting up and interpreting Retention reports, you can refer to the Mixpanel Retention documentation.
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