How to calculate DAU, WAU and MAU?

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To calculate DAU (Daily Active Users), WAU (Weekly Active Users), and MAU (Monthly Active Users) in Mixpanel, you can follow these steps: 1. Create a new Insights report in Mixpanel. 2. Choose the event(s) that define an "active user" for your product. This should be an action where users get value from your product. 3. Select your desired time range. 4. Under the event you've chosen, change the measurement from "Total Events" to "Unique Users." 5. Click on the "Unique Users" dropdown to select DAU, WAU, or MAU options.For DAU, WAU, and MAU specifically: - DAU: Counts users who performed the selected event within the last 24 hours. - WAU: Counts users who performed the selected event within the last 7 days. - MAU: Counts users who performed the selected event within the last 30 days.It's important to note that if you select DAU, WAU, or MAU for a date range including the current day, the query will consider the end of the current day as the end of the time segment.You can also use these metrics in formulas to calculate other important metrics like product stickiness (DAU/MAU ratio).For more detailed information on calculating and using these metrics, you can refer to the following Mixpanel resources: Docs: Insights - Users Blog: MAU, WAU, and DAU: Why should we care about 'active' users?

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