Using Group Analytics to Differentiate B2B Customers: A Step-by-Step Guide
provide a step by step explanation on how to use group analytics to distinguish between customers in a b2b setting
provide a step by step explanation on how to use group analytics to distinguish between customers in a b2b setting
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Mixpanel's Group Analytics feature allows you to analyze behavioral data at a group level, such as a company or account, rather than at an individual user level. This is particularly useful in a B2B setting where you might want to understand how different companies or accounts are interacting with your product. Here's a step-by-step guide on how to use Group Analytics:1. Choose the Right Plan: Group Analytics is available as an add-on package to customers on Growth and Enterprise plans. Customers on the Growth plan can buy this add-on online, while customers on the Enterprise plans can reach out to their Customer Success Manager or the Mixpanel Sales Team (source).2. Identify Your Group Key: A group is identified by the group_key and group_id. The group_key is the property that connects event data for Group Analytics. For example, if the property "Company" is chosen for Group Analytics, "Company" is the group_key, and "Mixpanel", "Company A", and "13254" are all potential group_id values (source).3. Implement Using the Groups API: Mixpanel's SDKs have methods to help you implement Groups Analytics. Both client- and server-side SDKs have methods for creating and updating Group Profiles. You can follow the instructions connected to the SDK you are using found in Mixpanel's Developer Documentation (source).4. Analyze Your Data: Once you've set up Group Analytics, you can start analyzing your data at a group level. For example, you can answer questions such as: What companies are engaging the most with a product? In instances where there are more than one user per account, such as a video streaming service, how are events triggered at an account level? What groups convert through a funnel to a goal event (as opposed to what individual users convert)? (source).Remember, Group Analytics can't be implemented retroactively for already ingested events. Therefore, it's important to plan your Group Analytics strategy in advance (source).
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Mixpanel allows you to create groups, also known as cohorts, based on a set of properties or behaviors that users share. While the specific groups you create can be highly customized to your business needs, some common examples of cohorts you might create in Mixpanel include:- US Users: Users who are from the US. - New Users: Users who signed up in the past month. - Power Users: Users who used your app on 5 out of the last 7 days. - Dropped-Off Users: Users who signed up, but did not come back the following week.These are just examples, and the cohorts you create can be based on any user properties or behaviors that are relevant to your analysis (source).
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In a B2B setting, the groups or cohorts you create in Mixpanel would typically be based on the characteristics of the businesses you're dealing with, rather than individual users. Here are some examples:- Industry-Specific Groups: You might create groups based on the industry of the businesses, such as "Healthcare Companies" or "Tech Startups".- Size-Based Groups: You could create groups based on the size of the businesses, such as "Small Businesses" or "Enterprise Accounts".- Geographical Groups: You might group businesses based on their location, such as "US Companies" or "European Companies".- Behavior-Based Groups: You could create groups based on how businesses interact with your product, such as "Frequent Users" or "Inactive Accounts".In addition to these, Mixpanel's Group Analytics feature allows you to analyze data at a group level, such as a company or account, rather than at an individual user level. This is particularly useful in a B2B setting where you might want to understand how different companies or accounts are interacting with your product. For example, you might create a group profile for a company with the group_key as 'Company' and group_id as 'Mixpanel' (source).Remember, the specific groups you create can be highly customized to your business needs and the data you have available.
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Hmm, I don't know enough to give you a confident answer yet. The knowledge sources provided do not contain information about why the 'data group ID' value shown in the project settings would be negative. I recommend checking Mixpanel's official documentation or reaching out to their support for more specific information.
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can I use custom properties as key for a group key?
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I'm sorry, but your question "-5141174727265824570" is not clear. Could you please provide more context or clarify what you're asking about? I'm here to help with questions related to Mixpanel's features and functionality.
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Yes, you can use custom properties as a group key in Mixpanel. A group key is an event property that you define, and all events need to have this defined group key on them in order to be attributed to a group. To set up a group key, you need to navigate to your Project Settings and click +Add Group Key under the GROUP KEYS section. Here, you can enter your custom event property to attribute the group key to. You can also enter a display name for the group key. After entering the details, click Save (source).Remember, the group key should be set up before group data is sent. Also, Mixpanel does not backfill historical data before the group key was implemented. This means that Mixpanel is only able to attribute group data from the date that the group key was set up in your Project Settings (source).
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To set up group-based reports in Mixpanel, you can follow these steps:1. Go to a report: Navigate to the report you want to analyze. This could be an Insights, Funnels, Flows, or Retention report.2. Select the group identifier: Click the Analyze Uniques by dropdown above the query builder and select the group identifier. This is the property you've chosen as your group key.3. View the report: The report will now display results grouped by the newly selected group identifier. This allows you to analyze your data at a group level, such as by company or account, rather than at an individual user level (source).Remember, before you can use group-based reports, you need to have set up Group Analytics in your project settings and your events need to have the defined group key on them in order to be attributed to a group (source).
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