Hi Yanisa S., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question>👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
Yes, UTM parameters are default properties that Mixpanel automatically tracks. When using the Mixpanel JavaScript SDK, UTM tags present in the URL (such as utm_source, utm_medium, utm_campaign, utm_term, utm_content, and others) are automatically added to events fired from that page load. These UTM parameters are also persisted across events as Super Properties by default, and the initial UTM parameters are stored as user profile properties when seen for the first time. This enables you to segment and analyze user actions by campaign information without any manual instrumentation required for UTM tracking Track UTM Tags | Web Attribution.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
