Understanding <1 Month in Retention Reports with Examples

Dominic B. · 2025-04-07 08:18:33.484377+00

What does <1 month mean in a retention report? Can you give me an example so I can understand it easier

Understanding <1 Month in Retention Reports with Examples | Mixpanel Community

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kapa.ai
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Hi Dominic B., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
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In a Mixpanel retention report, "<1 month" refers to a date range setting that includes data from less than one month. According to the documentation, when you select a date range of less than one month, the query results are cached for up to 1 day, which means the data will be refreshed daily <https://docs.mixpanel.com/docs/features/advanced#query-result-caching|Query Result Caching>.Let me explain with an example: If you're analyzing user retention and select a date range of "<1 month" (for example, the last 3 weeks), Mixpanel will show you retention data for users who performed your specified actions within that 3-week period. This allows you to see more recent retention patterns without including older data that might not be relevant to your current analysis.Retention in Mixpanel can be calculated in two ways: 1. Bounded retention (N-Day): Looks at users who come back within a specific time period only 2. Unbounded retention: Captures users who come back on a specific time unit or any time after that <https://mixpanel.com/blog/mixpanel-community-top-posts-from-2021/|Mixpanel Community: Top posts from 2021>When analyzing retention with a "<1 month" timeframe, you're focusing on recent user behavior, which can be particularly useful for: - Measuring the impact of recent product changes - Analyzing the behavior of new user cohorts - Identifying short-term retention trendsIf you need the most up-to-date data within this timeframe, you can always refresh the report by clicking the three dots overflow menu at the top of the report and selecting "Refresh Data" to get the latest information.
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Dominic B.
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kapa.ai I don't think that answers my question. What I want to know is what <1 month means on the x axis of a retention reprt
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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I apologize for misunderstanding your question. You're asking about what "<1 month" means on the x-axis of a Mixpanel retention report.In a retention report, the x-axis typically shows time intervals after the initial event. When you see "<1 month" on the x-axis, this refers to users who returned within less than one month after performing the initial action.Based on the documentation, Mixpanel offers two types of retention calculations: 1. Bounded retention (N-Day): This looks at users who come back within specific time periods only. In this case, "<1 month" would represent users who returned within that specific time bucket (less than a month after their initial action).2. Unbounded retention: This captures users who come back on a specific time unit or any time after that. Here, "<1 month" would represent users who returned less than a month after their initial action <https://mixpanel.com/blog/mixpanel-community-top-posts-from-2021/|Mixpanel Community: Top posts from 2021>.For example, if you're looking at a retention report where users signed up (initial event) and then performed another action (return event), the "<1 month" column would show the percentage of users who performed that return action within less than a month after signing up.The documentation also mentions that you can customize your retention analysis to calculate users who did the event "in at least X unique intervals" or "in exactly X unique intervals" <https://docs.mixpanel.com/guides/launch/track-user-retention|Track User Retention>.
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Dominic B.
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kapa.ai ok so does that mean that <1 month is the first 30 days after the first event?
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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Yes, "<1 month" on the x-axis of a Mixpanel retention report typically refers to the first 30 days after the initial event. Based on the documentation, Mixpanel's retention analysis allows you to track user engagement over specified periods of time. When you see "<1 month" in the retention report, it's measuring whether users returned within the first 30 days after performing the initial action you're tracking.This is related to how Mixpanel handles retention intervals. According to the retention query documentation, if you don't specify an interval or unit, the default interval is 1 day, meaning "each user gets 24 hours in each interval to do the specified event" <https://github.com/mixpanel/docs/blob/main/reference/Query%20API/retention/retention-query.md|Query Retention Report>.The retention report can be configured to use different retention criteria: - Bounded retention (N-Day): Looks only at users who come back within the specific time period (in this case, within the first 30 days) - Unbounded retention: Captures users who come back on a specific time unit or any time after that YouTube [Learn to Use Mixpanel]: The 2 retention calculations explainedSo in summary, "<1 month" represents the first 30-day period after the initial event in your retention analysis.I hope this clarifies your question!
kapa.ai is still learning and improving, please let me know how I did by reacting below.
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Dominic B.
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kapa.ai OK so then <1 month is 0-30 days, month 1 is 30-60 days, month 2 is 60-90 days?
kapa.ai
APP
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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·
Yes, you've got it right. In a Mixpanel retention report, the time intervals on the x-axis typically work as follows: - "<1 month" or "Month 0" represents 0-30 days after the initial event - "Month 1" represents 30-60 days after the initial event - "Month 2" represents 60-90 days after the initial eventAnd so on for subsequent months.This aligns with how Mixpanel calculates retention periods. According to the documentation, when analyzing retention, Mixpanel tracks whether users return during specific time intervals after performing an initial action <https://docs.mixpanel.com/guides/launch/track-user-retention|Track User Retention>.The retention report shows you the percentage of users who came back and performed the return event during each of these time intervals, allowing you to measure user engagement over time and identify patterns in user behavior after their initial interaction with your product.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.

kapa.ai
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Hi Dominic B., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
APP
·
·
In a Mixpanel retention report, "<1 month" refers to a date range setting that includes data from less than one month. According to the documentation, when you select a date range of less than one month, the query results are cached for up to 1 day, which means the data will be refreshed daily <https://docs.mixpanel.com/docs/features/advanced#query-result-caching|Query Result Caching>.Let me explain with an example: If you're analyzing user retention and select a date range of "<1 month" (for example, the last 3 weeks), Mixpanel will show you retention data for users who performed your specified actions within that 3-week period. This allows you to see more recent retention patterns without including older data that might not be relevant to your current analysis.Retention in Mixpanel can be calculated in two ways: 1. Bounded retention (N-Day): Looks at users who come back within a specific time period only 2. Unbounded retention: Captures users who come back on a specific time unit or any time after that <https://mixpanel.com/blog/mixpanel-community-top-posts-from-2021/|Mixpanel Community: Top posts from 2021>When analyzing retention with a "<1 month" timeframe, you're focusing on recent user behavior, which can be particularly useful for: - Measuring the impact of recent product changes - Analyzing the behavior of new user cohorts - Identifying short-term retention trendsIf you need the most up-to-date data within this timeframe, you can always refresh the report by clicking the three dots overflow menu at the top of the report and selecting "Refresh Data" to get the latest information.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
Dominic B.
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kapa.ai I don't think that answers my question. What I want to know is what <1 month means on the x axis of a retention reprt
kapa.ai
APP
·
·
Let me check the knowledge base for you again. One moment! 📚
kapa.ai
APP
·
·
I apologize for misunderstanding your question. You're asking about what "<1 month" means on the x-axis of a Mixpanel retention report.In a retention report, the x-axis typically shows time intervals after the initial event. When you see "<1 month" on the x-axis, this refers to users who returned within less than one month after performing the initial action.Based on the documentation, Mixpanel offers two types of retention calculations: 1. Bounded retention (N-Day): This looks at users who come back within specific time periods only. In this case, "<1 month" would represent users who returned within that specific time bucket (less than a month after their initial action).2. Unbounded retention: This captures users who come back on a specific time unit or any time after that. Here, "<1 month" would represent users who returned less than a month after their initial action <https://mixpanel.com/blog/mixpanel-community-top-posts-from-2021/|Mixpanel Community: Top posts from 2021>.For example, if you're looking at a retention report where users signed up (initial event) and then performed another action (return event), the "<1 month" column would show the percentage of users who performed that return action within less than a month after signing up.The documentation also mentions that you can customize your retention analysis to calculate users who did the event "in at least X unique intervals" or "in exactly X unique intervals" <https://docs.mixpanel.com/guides/launch/track-user-retention|Track User Retention>.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
Dominic B.
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kapa.ai ok so does that mean that <1 month is the first 30 days after the first event?
kapa.ai
APP
·
·
Let me check the knowledge base for you again. One moment! 📚
kapa.ai
APP
·
·
Yes, "<1 month" on the x-axis of a Mixpanel retention report typically refers to the first 30 days after the initial event. Based on the documentation, Mixpanel's retention analysis allows you to track user engagement over specified periods of time. When you see "<1 month" in the retention report, it's measuring whether users returned within the first 30 days after performing the initial action you're tracking.This is related to how Mixpanel handles retention intervals. According to the retention query documentation, if you don't specify an interval or unit, the default interval is 1 day, meaning "each user gets 24 hours in each interval to do the specified event" <https://github.com/mixpanel/docs/blob/main/reference/Query%20API/retention/retention-query.md|Query Retention Report>.The retention report can be configured to use different retention criteria: - Bounded retention (N-Day): Looks only at users who come back within the specific time period (in this case, within the first 30 days) - Unbounded retention: Captures users who come back on a specific time unit or any time after that YouTube [Learn to Use Mixpanel]: The 2 retention calculations explainedSo in summary, "<1 month" represents the first 30-day period after the initial event in your retention analysis.I hope this clarifies your question!
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
Dominic B.
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·
kapa.ai OK so then <1 month is 0-30 days, month 1 is 30-60 days, month 2 is 60-90 days?
kapa.ai
APP
·
·
Let me check the knowledge base for you again. One moment! 📚
kapa.ai
APP
·
·
Yes, you've got it right. In a Mixpanel retention report, the time intervals on the x-axis typically work as follows: - "<1 month" or "Month 0" represents 0-30 days after the initial event - "Month 1" represents 30-60 days after the initial event - "Month 2" represents 60-90 days after the initial eventAnd so on for subsequent months.This aligns with how Mixpanel calculates retention periods. According to the documentation, when analyzing retention, Mixpanel tracks whether users return during specific time intervals after performing an initial action <https://docs.mixpanel.com/guides/launch/track-user-retention|Track User Retention>.The retention report shows you the percentage of users who came back and performed the return event during each of these time intervals, allowing you to measure user engagement over time and identify patterns in user behavior after their initial interaction with your product.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.