Rachel C.

Hey everyone 👋 Somewhere in your company, someone is about to run a test that a colleague already ran last year. It happens because nobody can find what’s been tested, and a failed test gets filed as a dead end instead of the quickest route to the next idea. Russell Loube (Senior PM, Experiments) and Abla Alami (Partner Customer Engineer) will talk about how that problem has shaped what we’ve built, live on Thursday 19 November at 3pm GMT. The webinar will also cover: 🧪 How AI has shifted the bottleneck from the cost of building to the cost of thinking 🧪 Using behavioural data and Session Replay alongside a test to find out why it won or lost 🧪 What a good experimentation culture looks like, and what knowledge people still need versus what AI can handle 🧪 What Mixpanel has shipped since April, including Web Experiments, unveiled at MXP Amsterdam It’s a fireside chat followed by live Q&A. Bring the experiment you wish you’d never run twice. Register here

Hey everyone, 👋 Back in April, Russell Loube told this community why Mixpanel built Experiments and Feature Flags. On 19 November at 3pm GMT, he’s back, joined by Abla Alami, for a live fireside chat on what’s changed since. They’ll get into why isolated experimentation breaks down as teams move faster, how to connect session replay directly into the experiment process, and something Mixpanel unveiled at MXP Amsterdam that hasn’t been shown here yet. There’s a live Q&A, so bring a question if you’ve got one. 🔗 Register here

Hi all 👋 If your ecommerce team is trying to personalise at scale without your brand starting to feel like a bot wrote it, this webinar is worth 40 minutes of your time. Know Before You Ship: Signal, Decision-Making, and Customer Obsession in Ecommerce 📅 September 30, 2026 | 2PM BST | Live panel + Q&A Hannah Bonney (Moonpig) and Dekel Moyal (Global-E) are sharing how they decide when a personalised recommendation actually helps someone, and when it just feels like a brand that doesn't know them. Moderated by Abla Alami at Mixpanel. Free to attend, and your questions go straight to the panel live. Register here.

Hey everyone 👋 Quick one for anyone building, measuring, or growing an ecommerce product: every team can ship fast now. The real question is whether you can tell what's actually working. Know Before You Ship: Signal, Decision-Making, and Customer Obsession in Ecommerce 📅 September 30, 2026 | 2PM BST | 40 mins + live Q&A It's a live panel with Hannah Bonney (Product Manager, Moonpig) and Dekel Moyal (Product Director, Global-E), moderated by Abla Alami at Mixpanel. They'll get into how they separate signal from noise as their teams move faster, and where judgment still matters more than speed. Bring your own question for the live Q&A. Register here.

👋 Hey everyone! The Mixpanel EMEA marketing team have been sitting on some data that's too good not to share with this community. We just wrapped up one of our biggest research projects to date, analysing 423 billion user events across global ecommerce operations. The EMEA findings are turning heads and we think every ecommerce leader in this group should see them. Here's everything we've put together, and why it's worth your time: 📊 The 2026 State of Digital Analytics Report We benchmarked ecommerce performance across 8 industries and 4 global regions. EMEA's numbers tell a story that goes deeper than market conditions.

The report breaks down exactly what's driving it, what high-performing teams are doing differently, and the metrics that move the needle on acquisition, engagement, stickiness, and retention. → Download the report. ✍️ What 423 billion events told us about EMEA ecommerce growth If you want the "so what" without diving through the full dataset first, start here. This analysis unpacks the single biggest shift happening across ecommerce right now. The blog covers everything from chasing acquisition volume to building genuine user habits and why EMEA teams are feeling it most. It also explains the difference between metrics that predict durable growth and the vanity metrics that create noise. A quick read that reframes how you think about measurement. Read the blog. ✅ The 2026 EMEA Ecommerce Opportunity: Blind Spot Diagnostic This one's our favorite. It's a one-page checklist built directly from the report findings. Focusing on four areas where EMEA teams are consistently losing visibility without realising it: localisation gaps, measurement failures, retention unknowns, and missed opportunities. It takes about 60 seconds to complete. Most teams find at least one blind spot they weren't expecting. And the good news is, every single one is fixable. → Download the diagnostic checklist. As always, happy to answer any questions in the thread and would love to hear what resonates with your team. Best, The EMEA Marketing Team