Not knowing much about the specifics of this business, my initial thought is that the users in October 2023 may be different from later cohorts. Given the lower user volume, could these October users have been internal or test users? That might explain why the retention rate was so high. It could be helpful to segment the users from different cohorts (like Oct vs. later months) to see how their behavior differs. Additionally, as you bring more users into the application, retention rates could naturally fluctuate. Over time, once your user base grows and stabilizes, you'll likely get a more accurate reflection of long-term retention trends.
Feature Idea Add Virtual Event Name as a column in the live event stream Problem When a custom event (Checkout Page View) is created it’s not possible to see the flow of events in the live event stream or user activity feed. Only displaying the Base Event Name (Page View) doesn’t tell the true story. This results in confusion and lowers usage of the sections. Solution Add an option to view the Virtual Event Name to the user activity feed and live event stream. A feature could be added give users the option of using the Virtual Event Name when one is available. Business Impact
Increased active usage of the live event stream and user activity feed.
Higher return usage of the platform as it provides a more relevant experience for the customer.
Less time spend on QA as customers can quickly see and tell the data story.
