Mixpanel is great for seeing what users did, but I often run into moments where the harder question is understanding why.
For example:
• users drop off during onboarding
• people abandon checkout
• someone cancels a subscription
• a feature suddenly stops getting used
You can see the event clearly in Mixpanel, but figuring out the reason usually means emailing users or scheduling interviews later.
I’m experimenting with a different approach:
Triggering a short AI-moderated voice interview when a product event happens (signup, cancel, drop-off etc) so you capture feedback while the experience is still fresh.
Curious how others investigate these moments today?
Do you usually:
• send surveys
• email users
• schedule interviews
• just rely on analytics?
