Can We Implement the Retention Lifecycle Framework in Mixpanel?
Do anyone know if we can do this https://amplitude.com/books/mastering-retention/the-retention-lifecycle-framework in mixpanel
Ansh A.··Yea probably a definition issue.
Dennis G.··have you done one for a B2B product.
- Ansh A.··
Yea, of course. I've setup such charts for B2B products.
- Dennis G.··
would you be open to share how you designed the “resurrected user” cohorts. the rest are a bit easier.
- Ansh A.··
So that really depends on how the product is built. But, to encompass all users I'd usually define resurrected users on a weekly basis as users that did not sign up in the last 7 days, used the product in the last 7 days, but did not use the product in the last 7 days ending 7 days ago. Now this could obviously change based on your usage cycle for customers.
- Dennis G.··
makes sense.
- Ansh A.··
Juan I. just create cohorts for each user state. And then use the stacked column chart in insights report plotting all of them. To create a negative chart for dormant users you can try using a formula on the dormant cohort to turn the number negative. Not sure if it'll work, but I guess it should.
Juan I.··Yea. That’s worked. You get a pretty similar report
- Ansh A.··
Amazing!