Can We Implement the Retention Lifecycle Framework in Mixpanel?

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Ansh A.
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You can create custom definitions for new, dormant, etc. Users using cohorts and then build them out in Mixpanel Dennis G.
Dennis G.
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thanks Ansh A. one issue i have it resurrected user maybe it’s a definition issue for our side.
Ansh A.
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Yea probably a definition issue.
Dennis G.
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have you done one for a B2B product.
Ansh A.
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Yea, of course. I've setup such charts for B2B products.
Dennis G.
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would you be open to share how you designed the “resurrected user” cohorts. the rest are a bit easier.
Ansh A.
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So that really depends on how the product is built. But, to encompass all users I'd usually define resurrected users on a weekly basis as users that did not sign up in the last 7 days, used the product in the last 7 days, but did not use the product in the last 7 days ending 7 days ago. Now this could obviously change based on your usage cycle for customers.
Dennis G.
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makes sense.
Juan I.
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curious Ansh A. how do you create that stacked bar charusing cohorts and some of them showing negative as for the dormants for instance?
Ansh A.
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Juan I. just create cohorts for each user state. And then use the stacked column chart in insights report plotting all of them. To create a negative chart for dormant users you can try using a formula on the dormant cohort to turn the number negative. Not sure if it'll work, but I guess it should.
Juan I.
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Yea. That’s worked. You get a pretty similar report
Ansh A.
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Amazing!