Seeking Assistance with Salons Appointment Booking Retention Report

Hello Community, Trying to look at the retention report of our product. (Salons Appointment Booking). I’m looking how are we perfomring when it comes to our retention rates. Create the attached report. I’m finding hard time being able to read this report and answer questions like.

When someone asks what is the percentage of users retaining to the app ?
At what month the retention rate starts to decline?
Should the report be (on or after) or (On)?
Should i be looking at the months that are not completed and go down in time?

Tried to watch a-lot of videos and read Mixpanel’s documentation but couldn’t actually get how things should looked at. Anyone’s help who have passed through this would be much appreciated. I think it would be a nice and ineteresting discussion.

8 comments

Martin W.
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My observations:
Retention rate drops to 30% by month 3 then remains stable until month 8.
The number of users/profiles has increased from 26 to 431. The retention behaviour will be difficult to compare e.g. Month 2 80.77% in Oct 2023, 32.25% in Jun 2024.
Consider the timeline of changes you made to the product/business to understand why retention has changed.
Ibrahim M.
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I see, i’ll be talking to the people from Oct Cohort and at the same time June’s cohort and understand from the Oct’s Cohort what has changed that they didnt like in the app.
Ibrahim M.
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Any other observation that caught your attention ?
Martin W.
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“understand from the Oct’s Cohort what has changed that they didnt like in the app” It might not be an app problem. Your early users maybe had different expectations or behaviours.
Tomi K.
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Not knowing much about the specifics of this business, my initial thought is that the users in October 2023 may be different from later cohorts. Given the lower user volume, could these October users have been internal or test users? That might explain why the retention rate was so high. It could be helpful to segment the users from different cohorts (like Oct vs. later months) to see how their behavior differs. Additionally, as you bring more users into the application, retention rates could naturally fluctuate. Over time, once your user base grows and stabilizes, you'll likely get a more accurate reflection of long-term retention trends.
Nadeesha E.
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Ibrahim M. this is just a side question. im also working on retention graphs and found this post as useful. how on earth you add the 'Total Profiles' as the first column. it is super useful to know the segment size. Always My graphs show 100% in that column. where the settings to change that ?
Nadeesha E.
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Martin W.
Nadeesha E.
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can some one quickly help me with this one ?